Noticias de ultima
  • 12.00 Uplatform Aims to Redefine iGaming Success with Networking, Localization, and Customer Journey Mapping
  • 12.00 Sportradar Harnesses AI to Predict Club World Cup 2025 Winner
  • 12.00 Japan requests restrictions on access to overseas online casino platforms
  • 12.00 Recreativos Larriba Elevates Gaming Experience with the Triple Charm Journey by Zitro
  • 12.00 Star, Crown push NSW government to delay limits on cash use in casinos
  • 12.00 Citizens Petition Government to Hold Referendum on Casino Legalisation
  • 12.00 Macau CE downplays impact of satellite casino closures on Gross Domestic Product
  • 12.00 Peru: Latin American benchmark in digital gaming regulation
  • 12.00 Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
  • 12.00 Las Vegas Sands considered world’s largest gaming company by Forbes ranking
Exclusive

Azerion: ´Gamification is the key word of the present in a society where virtual and real mix more and more´

Thursday 30 de September 2021 / 20:21

2 minutos de lectura

(Italy, SoloAzar Exclusive).- Tommaso Zeppetella, Azerion Head of Gaming Advertising, granted an interview to Solozar about recent Esports Business Day, the first B2B event in Italy combining training, professional updating and networking for the esports sector.

Azerion: ´Gamification is the key word of the present in a society where virtual and real mix more and more´

What has been your impression about the recent Esports Business Day?
This first edition was a real success, most of all thanks to the winning combination of training and networking moments. The Esports Business Day has been able to gather professionals and experts from both gaming and eSports industries that finally had the chance to meet face to face! On my end, I can say it was a great pleasure to be back on stage by joining a physical event highlighting Azerion's platform offer and solutions.

Can you share with us a quick review about the speech "Senator, we run games" that you headed at the event?
I was inspired by the memorable question and answer from the US Senate questions to Facebook Founder/CEO, Mark Zuckerberg, about how to sustain a business model in which users don't pay for service, well in Azerion We don't Run Ads but Games! Casual game is our core business in a platform of high-tech services. I highlighted how a brand can reach the right audience through our gaming proposals.

How was your experience on stage, considering that speakers had to present their speeches in TED style?
It could be challenging, but it was an easy and accessible way to share Azerion's message and plus value. Moreover, this was an in-person event, which means we (not only myself, but the company I represent) had the opportunity to reach people and groups who were willing to finally meet face-to-face, a true benefit after two years far from the usual industry events.

How have you experienced the fact of meeting again with colleagues, visitors, and clients in a face-to-face event?
It was really useful and incredibly inspiring. Professionals and massive experts came together sharing best practices, case studies, and visions for the future. I'm so grateful to all participants for sharing their time and know-how.

What is the current situation of the games of chance market in Italy and Europe, and what are your future perspectives on the matter?
To date, 43% of Italians use video games. The new generations represent future and they are already beyond social network; for them gaming is one of the media through which interact with the world. Gamification is the key word of the present in a society where virtual and real mix more and more.

What are the main goals of Azerion for the remainings of 2021 and 2022?
As said by our CEO "We would like to become the biggest platform in Europe with our vision to serve the market of gaming. Our goal is to create a safe, connected and intelligent ecosystem (enabled through our technology) that will accelerate the growth of European companies connected to our operations".

Categoría:Exclusive

Tags: Sin tags

País: Italy

Event

SBC Summit Americas 2025

13 de May 2025

Uplatform Aims to Redefine iGaming Success with Networking, Localization, and Customer Journey Mapping

(Fort Lauderdale, SoloAzar Exclusive).- At SBC Summit Americas, Uplatform emphasized the power of strategic networking, data-driven localization and CJM to help operators thrive in the competitive iGaming market. María, Head of Marketing, shares how understanding regional nuances and focusing on overlooked player touchpoints can elevate brands from mere presence to lasting trust. Dive into her insights on industry trends, innovation, and why creativity is a rare gem in expos.

Monday 16 Jun 2025 / 12:00

ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM

(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.

Friday 13 Jun 2025 / 12:00

Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm

(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.

Thursday 12 Jun 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST